Target Group: Faculty members and doctoral students

The purpose of the workshop is to provide key knowledge resources for faculties looking to teach marketing analytics or interested in building an analytics program in their business school. The workshop will provide you with curriculum and course design ideas, a collection of analytics syllabi, a practical, real-life case study to use in the classroom, and hands-on experience with data mining, cognitive, and machine learning tools such as RapidMiner, Watson Analytics, and DataRobot.